The context
Following the success of our launch campaign for Novuna, the team returned to us to further define their role as the partner that helps people achieve life’s most meaningful goals. With strong engagement driven by the original broadcast ad, we knew that another impactful TV spot was the way forward.

‍The craft 
‍As always, we got creative with the conceptual stage, exploring all manners of approaches, from live action to 3D to Nora the purple cow (a story for a different time…).  

After several rounds of concept development, we landed on the line: “We help make the important things happen.” We brought the idea to life through a series of emotive vignettes, capturing both the quiet moments and the major milestones that matter most. 

Fully scripted and scored, spanning six locations, and featuring a cast of 14, this was a fully end-to-end production, seamlessly managed from initial concept to final cut. 

‍The end result 
‍Rolled out across Channel 4, ITV, and Sky, the campaign reached an audience of over 33 million, taking its place as another flagship moment in Novuna’s brand journey, and a powerful statement of who they are and what they stand for.

You can watch the ad here.