The context 
‍Having just completed Novuna’s rebrand, we needed to take the new name and new face out into the real world. From TV to social, this TTL campaign had to captivate audiences and move the needle of curiosity and make them want to find out more.  

‍The craft
‍Working with Novuna to nail down what mattered most, we landed one simple thought – tomorrow is full of possibility. Our big idea? Show how Novuna doesn't just offer financial services, they make the stuff that matters to you actually happen. Whether it's growing your business, chasing down a dream, or just getting things moving, we wanted to capture that "yes, this is possible" feeling.

We knew we had to go big across TV, radio, social, digital. But, we kept the messaging beautifully simple so it could work everywhere and stick with everyone. The TV spot became our hero piece. We took the classic "Tomorrow" track and gave it a complete makeover with Massive Music, then brought in the brilliant Shan Ako to make it sing. Multiple scenes, different stories, one uplifting thread running through it all.

From there, we created snappy edits for social, stripped it back for radio, and created digital formats that meant Novuna was everywhere people looked. Simple idea, big execution, impossible to ignore.

‍The end result 
‍The TV advert alone was projected to reach an audience of 33 million across Channel 4, ITV, and Sky. And overall, the integrated campaign generated over 140 million impressions.