The context
Operating in over 30 countries and reaching audiences in over 150, Fremantle is a leading global television production and distribution company. Already known as a producer of hit-after-hit entertainment shows, recent years have seen Fremantle widen the spectrum and pull focus to begin taking scintillating drama from script to screen. To celebrate this shift, we created a suite of multi-channel materials that reflected their ambition, approach, and achievements.

The craft
In an ever increasingly digital age, Fremantle wanted to create something tactile to take to high-level meetings at the Los Angeles and Venice film festivals. This was music to our ears as, when done right, print can still be the point of the arrow when it comes to making an impact.

The result? A stunning on-screen showcase that jumps off the page. Part One pulled focus onto Fremantle's ambition and approach. Produced on GF Smith - Mohawk uncoated stock, it gave texture to the blood sweat and tears it takes to create award-winning drama world-wide. As for Part Two…Cue the drama! Produced on beautiful GF Smith - Zen stock it created a cinematic wide-screen experience to the portfolio of their incredible output. With the book being bound with a cotton spine, it was given the box office finish it deserved.

Across digital platforms, we wanted to replicate the experience of those receiving the book. Creating a landing hub and digital versions of the book and applying the same two-part approach allowed Fremantle executives to have somewhere to direct lower-level prospects to, wherever and whenever.

The end result
This campaign made its debut at all the leading international film festivals and, with the introduction of a second edition of the book, has firmly positioned Fremantle as a powerhouse for narrative drama.