Changing the faces of two TV giants.
_How do you take the two biggest entities in TV entertainment and create one brand that brings big fun, big names, and big moments? You start with a big, bold reimagining for a future together that does more than just raise an eyebrow.
Brand messaging
Visual identity
Logomark
Motion
Visual identity
Logomark
Motion
Project overview
Client
TalkbackThames
Project undertaken
2025
Region
UK
Related
Sector
Arts & Culture
Disciplines
Brand messaging
Visual identity
Logomark
Motion
Visual identity
Logomark
Motion
Team
_Creative Direction
Steve Johnston
_Design
Dan Gurney
_Client team
Alice Lyons
_Writing
Paul Irwin
Millie Jones
Steve Johnston
_Design
Dan Gurney
_Client team
Alice Lyons
_Writing
Paul Irwin
Millie Jones
The context
As part of Fremantle’s plans to merge household names Talkback Productions and Thames Television into one single super-label, our challenge was to harness the best of both brands to create a new entertainment powerhouse.
The craft
As TalkbackThames, the brand’s visual identity needed to embody the heritage of Thames and Talkback’s 44-year history of comedy hits. With a wide-ranging gamut of great entertainment, from Saturday night showbiz to TV’s national treasures, the identity had to be a true chameleon that could shift in colour combinations to adapt to its huge range and style of programming.
The new logo has the structural uppercase confidence of past iconic Thames logomarks and a cheeky typographical eyebrow raise to the quintessentially English sense of humour of Talkback shows.
We imbued the visual identity with real personality through a family of faces that react to the energy, pace, and eclectic emotions of the combined brands’ content.
The end result
From endplates to environmental graphics, this TV powerhouse now has an identity that’s prepped, polished, and ready for primetime.
As part of Fremantle’s plans to merge household names Talkback Productions and Thames Television into one single super-label, our challenge was to harness the best of both brands to create a new entertainment powerhouse.
The craft
As TalkbackThames, the brand’s visual identity needed to embody the heritage of Thames and Talkback’s 44-year history of comedy hits. With a wide-ranging gamut of great entertainment, from Saturday night showbiz to TV’s national treasures, the identity had to be a true chameleon that could shift in colour combinations to adapt to its huge range and style of programming.
The new logo has the structural uppercase confidence of past iconic Thames logomarks and a cheeky typographical eyebrow raise to the quintessentially English sense of humour of Talkback shows.
We imbued the visual identity with real personality through a family of faces that react to the energy, pace, and eclectic emotions of the combined brands’ content.
The end result
From endplates to environmental graphics, this TV powerhouse now has an identity that’s prepped, polished, and ready for primetime.
Typefaces
Inter
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