A big brand for a small business
finance provider.
_How do you break through the noise of the business finance landscape and make yourself heard by often overlooked SME business owners? Be big, be bold, and be a brand that backs their audience.
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Identity Logo design Campaign Digital design Ui Design Infographics Moving image
Identity
Logo design
Campaign
Digital design
Ui Design
Infographics
Moving image
Current roles
_Junior designer
Current roles
_Junior designer
Current roles
_Junior designer
Current roles
_Junior designer
Current roles
_Junior designer
Project
Overview
Client
FundingCircle.com
Project undertaken
2024
Region
UK
Related
FlexiPay
Sector
Finance
Disciplines
Identity
Logo design
Campaign
Digital design
Ui DesignIn
fographics
Moving image
Team
- Creative Directon
Steve Johnston
Paul Irwin
- Account Direction
Alice Lyons
Millie Jones
- Design
Dan Gurney
Steve Johnston
- Animation
Luke Farquharson
Working alongside strategic agency Re, we created a brand identity and
design system that not only articulated this, but amplified it through a
comprehensive scope of campaign and communications work.
Our challenge was to bring to life the personality traits - Rallying,
Energised, Empathetic, Optimistic and Experienced within the brand.
(Show TOV slide from guidelines?) The simplicity of a confident, singular
circle device gives Funding Circle the permission to put business owners
at the heart of the identity.
The identity is optimistic and maintains a deep industry connection
through the celebration of customer success. Putting business owners
at the heart of the identity through multi-image and textural stories.
A design system that is conversational and showcases the innovative,
industry-leading product experience.
The exhaustive identity has been rolled out across all assets, from digital
platforms, direct marketing and campaigns. A true 360º brand delivery
with every facet of the brand carefully considered and executed.
Typefaces
Graphik
Inter
Digital and app design
RE Studio
Animation & 3D design
DotDotDot
Related Projects
Current roles
_Junior designer
Current roles
_Junior designer